Word: diageo
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...Diageo, the world's biggest liquor company, created Crush Camp two years ago and clearly doesn't care if the camp makes money. That became obvious not when I added up my two days of hotel stay, shuttle rides between vineyards and awesome catered meals but when I opened a second bottle of 1994 Beaulieu Vineyard Georges de Latour Private Reserve Cabernet Sauvignon over dinner. Diageo must figure there's no more valuable marketing tool than a guy at a dinner party boring other guests with stories about how he might have picked the very Merlot grapes they're drinking...
...much with us that he got out his guitar and led a sing-along of Brown Eyed Girl. Then we hugged, traded e-mails and promised to stay in touch. And much as I think s'mores are better than they really are, I've already bought some Diageo wine. But not nearly enough to make up for all that Georges de Latour Cabernet I drank...
...benefits of widespread broadband penetration. And that's making for competition. Not only have other digital-focused small agencies since opened their doors, but most of the large U.S. and European mega-agencies now have digital ad divisions. Dare's top-drawer clients include Vodafone, Sony Ericsson, Unilever and Diageo...
Pernod Ricard's recent $17.1 billion acquisition of most of Britain's Allied Domecq makes the Paris-based company a competitive No. 2 operator in wine and spirits worldwide, behind London's Diageo, with sales of 77 million cases. But it's not about figures, says...
...Pernod Ricard's recent $120 million deal with SPI Group to extend its U.S. distribution rights for Stolichnaya--second to Absolut vodka in the U.S. and second globally--to the rest of the world. "Good for them," says New York City--based industry expert Steven Olson, whose clients include Diageo. "Owning a brand is one thing, but what are you owning? Distribution of Stoli will be far more profitable than owning Grey Goose [bought by Bacardi for $2 billion]. It's a much smarter move...