Word: diagrams
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Then Bower's indulgent boss is killed in a cab accident. His replacement as agency head is George Brice, who looks like a druggist and talks fluent corporatese. Brice's reputation is based on the Relief headache-remedy ad, showing a diagram of a headache inside a head being attacked by little cowboys on horses. The cowboys are Relief's ingredient Sooth-X, and they got into the ad by decisively defeating little airplanes, tigers, rocket ships and genies in consumer testing reports. Brice's goal is to replace Gibbs & Wilson's list of luxury...
...film pack rather than inside the instrument itself. Polaroid engineers designed a wafer-thin battery that will be packaged inside every container of SX-70 film. The film is exposed by a tricky system of mirrors, including one that lifts up to reflect the final image (see diagram, page...
...confused. Working "up to his elbows," as he put it later, he mixed up the different clamps he used to mark the ends of the bypassed small intestine. As a result, he hooked the ileum to the colon, connected the end of the small intestine to the jejunum (see diagram...
...Take these-consecutive sentences, suggested by the phrasebook. "Whose invention is this? When was this invention patented? This is a Soviet invention." A more forthright approach is manifested by: "Show us your devices for outer space research work. How powerful is this reactor? Show me a working diagram of the reactor...
...typical LED display, such as those made by RCA, Monsanto or General Electric, each digit is formed of seven separately wired segments on a single base plate (see diagram). Reminiscent of matchsticks laid out for a parlor game, the segments are so arranged that they can form any digit from 0 to 9. The trick is to send an electric current into the proper combination of segments to form the required number...