Word: dial
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Maybe so, but Jovan and some 30 other companies have something they hope will beat Dial, Zest, Dove and other bar soaps at the sinks of American homes. It is liquid soap, a softer, creamier and better-smelling version of the soap that has been used for decades in public restrooms. Sales of liquid hand soap, in pump-dispenser plastic bottles, have grown from practically nothing two years ago to an estimated $100 million this year, and the new products have now captured about 10% of the total bar soap market...
Giants Procter & Gamble and Armour-Dial at first ignored the competition from liquid soaps, but now they are rushing to put out their own brands. Procter & Gamble is test-marketing Rejoice in Austin and Houston, while Armour-Dial is trying out Liqua 4 in Orlando, Fla. The word bubbling within the soap industry is that Procter & Gamble will promote Rejoice with a hefty advertising budget of $30 million, one of its biggest new-product launchings ever, if the Austin-Houston test-marketing is successful...
...countdown began at 9:59 p.m. as the second hand of a clock, superimposed on the television screen and accompanied by tick-tock music, swept its way around the dial, as though a corny game show were taking place. Then, precisely at 10 o'clock, as the polls closed throughout the country, Anchorman Haim Yavin carefully read out on the state-run network the projections he had been handed half an hour earlier, which were compiled from a meticulously conducted poll of voters as they left their polling stations. The immediate TV predictions: Labor would...
FROST IN MAY by Antonia White Dial; 221 pages...
Quite apart from its racy reputation, the show proved surprisingly appealing to female viewers, who are said to control the dial after the children go to sleep. Women saw what they were traditionally supposed to be interested in: new clothes (usually trousers), hairdos, makeup. The producers spent nearly $20,000 every week for eight costume changes per Angel per show. Says Spelling: "We hired a designer and gave each girl her own look. As soon as a new fashion was out, such as thigh-high suede boots, we made sure Farrah and Jackie were wearing it. And Farrah...