Word: dialing
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Dates: during 1950-1959
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...tenth year-the year of the horse -TV has shaken down into a schedule so dense with dross that tuning in at almost any hour is enough to make the dial flip. Perhaps the wonder-and certainly cause for cheer-is that the viewer who steers a knowing course through the immense, unending flow of eyewash can still find so much to charm...
That evening the President got up from his bed, ate a light dinner with Mamie from a tray in the family living room. After dinner they watched TV (John Daly, Wyatt Earp and some dial-flipping) before the President turned in at 10 o'clock for the night...
PEMBERTON LTD., by Anthony Glyn (376 pp.; Dial; $3.95), suggests that the British, who once acquired an empire in what has been called a fit of absentmindedness, are now writing novels about its loss in the same detached, faintly surprised style. Anthony Glyn, 35, is by heredity both an empire builder, with ancestors in the Canadian hinterland and personal service as an apprentice planter in British Guiana, and a novelist: his grandmother Elinor set the century's early decades aflame with Three Weeks. Grandson Glyn has written an insider's account of the last outposts...
...fast in TV that Cunningham's outfit tried to measure "the Boredom Factor" by depth interviews, found that heavy percentages of ordinary viewers-not just the critics-yawning at such TV sacred cows as Arthur Godfrey (47%) and Red Skelton (38%). Cunningham feels that the Boredom Factor causes "dial-twitching, vacant-minded viewing, lower ratings" and, as far as the sponsor is concerned, "less penetration-per-skull per dollar...
Director Prince's needling inventiveness has also helped make money for Armour, pushed its pharmaceutical and chemical divisions (Dial Soap, Chiffon Liquid detergent, anhydrous ammonia, soluble dried blood for plywood glue, etc.). But Prince wants 89-year-old Armour to diversify even more, recently said: "At Armour we're on the edge of a new era. I'm not selling Armour stock. I'm buying." Billy Prince hopes to usher in the new era himself...