Word: dials
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Dates: during 1960-1969
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When New York's small and conservative Ithaca College* presses some modern communications technology into use in the fall of 1965, any student on the school's new $20 million campus will be able to pick up the phone in his room, dial an archive of magnetic tapes, and hear any classroom lecture in philosophy, history or English that he happens to have missed. The plan, probably the first in the U.S., is aimed at students who cannot show up for class because of illness or scheduling conflicts, and at industrious pupils who want to hear a lecture...
Mirza Asadullah Khan Ghalib and Mir Taqui Mir are not exactly U.S. household words. But Minute Rice is, and it is the wish of its inventor, Afghan Immigrant Ataullah K. (Dial-Durrani, that the two little-known 19th century Persian poets roll trippingly off American tongues. Ozai-Durrani's will, probated six weeks after his death at 66 in Denver, leaves more than half of his $1,000,000 estate to Harvard "or some such nonprofit institution" to translate the poets' works into English and underwrite biographies. Ozai-Durrani's lawyers are being besieged by half...
...year. A.T.&T. executives are encouraged to lead civic-uplift drives, and to join many public service groups. Once they have joined, they frequently volunteer to make speeches about A.T. & T. or show company films, preaching such slogans as "The Voice with a Smile Is Still Behind Your Dial" and "Whatever the Future Brings, It's Still People Talking...
Hotter Meetings. When it comes to the customers, Kappel is often more puzzled than angered by complaints. He admits that A.T.&T. made a tactical error in pushing all-numeral dialing without a public educational campaign. By abandoning the familiar exchange prefixes (Klondike, Pennypacker, Gypsy) and forcing users to dial seven numbers, A.T.&T. raised the possible total of phone numbers in any area by 50%. But it also raised an uproar, was soon accused on all sides of an Orwellian scheme to dehumanize everyday life-even though it would really have had to dehumanize life by ultimately limiting service...
...even greater field for expansion lies in the area of business phones, which already account for fully half of A.T.&T.'s revenues. The company's new pushbutton Touch-Tone, which reduces the average "dialing" time from nine to four seconds, will make every business phone a candidate for replacement. Cost: $5 for installation, plus $1.50 to $1.90 extra a month. Another innovation that A.T.&T. recently introduced is the Card Dialer, which enables a user to reach frequently dialed numbers by slipping a punched-hole plastic card into the base of the phone. It cuts dialing time...