Word: dials
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Dates: during 1960-1969
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Actually, the pool is just where Drake, who at 31 looks like a beach boy emeritus, gets his ideas. They are subsequently executed inside the $150,000 house. And executed is the word. He has a custom telephone hook up that enables him, by the dial of a code number, to monitor any of his ten client stations across the country...
...seconds an hour-about one-third less than the U.S. average. Newscasts are scheduled at unconventional times, such as 20 minutes after the hour. Thus, when the competition is carrying news, Drake-trained deejays run a "music sweep" (three or four recordings back-to-back) to lure away dial switchers...
Motel Checks. Since, according to a Drake survey, 47% of the listeners twist the station dial if they don't like a tune, he considers music selection one of his key services. He, his record librarian, or a panel of 24 proteges at his stations around the country audition virtually every new U.S. release. Then, by weekly phone call, he discusses with each station what new "hit-bounds" to add to the repertory and what "golden oldies" to revive...
Sometimes he will go unannounced to the town of one of his clients and just check into a motel, dial-hop around the radio, and then decide how to beat the competition. For example, the program director of Memphis' WHBQ says that his Drake-ordered strategy is to go for "the schoolteacher who lets her hair down, forgets the Mantovani, and swings a little...
...youngster in The Bronx, Composer Stanley Silverman was fascinated by the blur of sounds he got from spinning a radio dial. Pop tunes, speeches, symphonies, soap operas-all jostled each other in a way that struck Silverman as symbolic. "I decided," he says, "that life itself is like switching the dial of a radio...