Word: dials
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Dates: during 1970-1979
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...hard enough. Seven numerals was clearly pushing it. With the addition of three more digits-for area code -phone numbers became endless strings of digits, impossible for all but the strong-minded to remember. Was there a way to give them shape, meaning, character? What about referring to the dial and decoding the digits back into letter form-changing telephone numbers into telephone names? That way, 255-7465 made ALL PINK, 744-7226 the even more colorful PIGS CAN. The telephonetics game was slow in starting, but today it is only the phone company that won't play...
...Franciscans dial POPCORN to get the correct time, and LOST DOG for the S.P.C.A. reports. In Berkeley, THE MOST reaches Giovanni's Pizza Parlor, and in Chicago, CARPETS connects a caller with the Walton Carpet Co. To reach the Houston Post's classified department, patrons are advised to dial WANT ADS. In Dade County, Fla., the telephone name of a mortgage company is FREEDOM. A Pontiac auto dealer in Los Angeles is available at GO GO FUN, the Suicide Prevention Office at HELP NOW; and most startling of all, for a recorded sermon from Hollywood's First...
Watching Cavett's show is not always easy. It takes a certain amount of concentration to watch anyone speak for twenty minutes-especially on television, which is not geared for unbroken action or conversation (as Carson must well know). Most people who twirl the midnight dial are probably looking for an easier-to-watch show like Carson's before dozing...