Word: dials
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Advertisers argue that the main reason ads are sexier these days can easily be determined by twirling a television dial, dropping by a local movie theater or checking the sales of X-rated video cassettes. Explains Roy Grace, vice chairman of the Doyle Dane Bernbach Group: "As a society, we're becoming more accepting of overt sexuality." In an era that has seen steamy prime-time soaps like Dallas and Dynasty become popular hits, and that nonchalantly accepts frank discussions of incest and bisexuality on Phil Donahue's show, erotic ads merely reflect the tone of the times. Says John...
...against CBS's Top Ten sleuth game, Murder, She Wrote. Traditionally, notes Tinker, "people go to CBS for 60 Minutes, and many of them just sit there all night long, through some rather indifferent programming. With Amazing Stories we're asking them to get up and change that dial. And if we do hear the thunder of dials across the land, the whole face of Sunday night will change, because maybe they won't come back to CBS." NBC is spending about $800,000 per half hour--twice the budget of an ordinary show--and has committed to 44 episodes...
Another explanation for Protestant gains among Hispanics is effort. Spanish- language preachers blanket the radio dial in the Southwest. Researchers in conservative Protestant seminaries analyze evangelistic strategies. Personal contacts are stressed. Says Catholic Archbishop Robert Sanchez of Santa Fe, N. Mex.: "They're out there ringing doorbells and going into people's homes. That's hard to beat." The Rev. Tony Arango, pastor of Florida's growing East Hialeah Baptist Church, whose membership is heavily Cuban, says, "Our witnessing is done by all our members. We believe in the aggressive approach...
Today's steady ratings' climb can be traced partly to the growing success of NBC's prime-time fare; according to a broadcasting maxim, some morning viewers watch whatever station they left the dial on the night before. The show has also profited from hitting the road. Pauley and Co-Host Bryant Gumbel broadcast the program live from Rome for a week in early April, then Gumbel traveled solo to Viet Nam to mark the tenth anniversary of the Communist takeover. In late May the Today stars and staff -- 47 people in all -- traveled 2,500 miles on a specially...
...late at night and you're starving. You dial 783-1565, but Babe's Pizza has just stopped delivering for the night. Sadly, you turn to your refrigerator, but upon opening it, you find two bottles of beer and some moldy cream cheese, but no bagels, and certainly...