Word: diamond
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...film is historical, but the history is recent. And since a diamond's worth is intimately connected with its significance for romance, the gem industry knows it can't be too careful about the film. The World Diamond Council (W.D.C.) hired crisis p.r. firm Sitrick & Co. to coordinate a reported $15 million campaign to counter the movie's message. Full-page newspaper advertisements detailed the measures diamond producers have taken to end the flow of conflict diamonds. An industry website, diamondfacts.org sprang up, retailers were encouraged to educate themselves about the issue, and Zwick was pushed to tout the complete...
Since Kimberley was created, the industry says, 99.8% of diamonds are conflict free. Activists say that the situation is better but that diamonds are the cause of continuing misery. Two weeks ago, when Kimberley Process members sat down to their annual plenary meeting in Botswana to discuss how the watchdog system was working, the pressure for tighter oversight had ratcheted up. Responding to a U.N. report that poor controls are allowing conflict diamonds from war-torn Ivory Coast to enter the legitimate trade through neighboring Ghana, where they are being certified as conflict free, the diamond industry agreed not only...
...folks say the decision had nothing to do with Blood Diamond. "The movie had no impact on the deliberations and outcome of the recent Kimberley Process Plenary," says W.D.C. spokesman Carson Glover. "The diamond industry began confronting the problem of conflict diamonds long before Hollywood was aware of it and will be focused on it long after Hollywood loses interest." Activists, though, say the W.D.C. was much more proactive at this Kimberley Process meeting than in the past. "I think that the upcoming film must have had an impact on their moves to support calls to strengthen the Kimberley Process...
...women want a diamond in the first place...
...Amidst the whole debate over the ethics of the global diamond trade that is explored in the new Leonardo DiCaprio film Blood Diamond, this basic question often gets lost. How did they become the norm for the about-to-be-married couple? What is it about those particular gemstones, which are notoriously hard in structure and (perhaps) even harder on the wallet, that makes them so desirable in the first place? And what does it say about you if you really want one? Or really...