Word: diamonde
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Core is core, bro, as in hard-core. Right now, in the Orange County, Calif., coastal-wear industry, the Volcom stone--a diamond-shape logo sewn onto shirts, shorts and pants--is totally core, commanding huge respect within the genre of attitude-drenched brands that cool 15-year-olds crave. "Whatever they put the stone on is gonna rock out the door," says Joe Luzzia, owner of Identity Board Shop in Buena Vista, Calif. "You can tell they're the next big thing...
...Diamond '99 was studying on the first floor when a friend came to tell him what was going on upstairs...
...nice way to lighten up exam period," Diamond said...
Finally, I'd love to have Diamond Multimedia's Rio, a portable music player ($199) that handles MP3s, a digital format that squeezes CDs down to one-tenth their normal size in megabytes. That makes them small enough to send on the Net. But thanks to a Recording Industry Association of America lawsuit that tried to ban the players--MP3 is the format of choice for audio pirates as well as many legitimate artists--everyone wants one. Diamond says it's sold out through Christmas. But, hey, there's always next year...
...wish. Stung by the seismic popularity of a standard known as MP3, the recording industry has been fighting back. But they're hardly in time. Scores of pirate MP3 sites have sprung up online where anyone can download near-CD quality music for free. MP3s are so popular that Diamond Multimedia, a consumer electronics company popular for its video cards, began selling a $199 Walkman-like player, the Rio, that plays the Net tunes. The Recording Industry Association of America filed a lawsuit against the company, attempting to immediately prevent it from selling the device, but a judge was unimpressed...