Word: diaperer
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...WOLF TRAP: PW dumps a full diaper on "Misconceptions: Truth, Lies, and the Unexpected on the Journey to Motherhood" by Naomi "The Beauty Myth" Wolf (Doubleday; September). "This work is so unoriginal in its social critique and so limited in its portrayal of the hardships endured by mothers and children and families in this country that it comes across as a weirdly out-of-touch bid for personal attention rather than a genuine expose. It is likely to alienate all but the newest and most sheltered mothers...
MAKES NO SCENTS In the hierarchy of malodorousness, little babies rank pretty low. But that hasn't stopped the cosmetics industry from cashing in on all that new skin. New-mother alert: no perfume on Earth can disguise that I-need-a-diaper-change smell...
...hospitalized after an anxiety attack because for several days she hadn't been given her necessary dose of Xanax. Fran Firth complained that her mother, Grace, then 74, had been left lying in her feces for several hours until her skin peeled; the company says her diaper was changed regularly. "We could not have been more disappointed," says Bonnie Levang...
...family. Of course, we take special care of Mary. She often depends on us for dinner; my partner picks up her dry cleaning and helps with other errands. Mary is planning to adopt a child, and when she does, we're going to have to go back to diaper bags and bottles of formula long before we imagined. We're ready. It's a chance to return the favor of a lifetime...
When Huggies hired the Discovery Group last year, Gilding and her crew spent 12 to 15 hours daily with first-time and experienced mothers. They found evidence that Huggies needed to change its ad pitch, which had long portrayed a "happy baby" headed toward a fabulous career--a diaper-clad banker, for example. "But in the late '90s there was a shift," says Gilding. "A happy baby was one that was learning about himself rather than a proposition for the future. Mothers were less interested in a 'mini-me.'" Gilding's film showed mothers enthralled as Baby discovered her toes...