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Word: diaperer (lookup in dictionary) (lookup stats)
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...every newborn baby in line for the de luxe set of toilet articles (talcum powder, oil, cologne, cleansing milk, soap and a small embroidered towel) that goes for $35. But those in the market for a single diaper (emblazoned, of course, with the Dior griffe) can get away for only $3; a gold safety pin to go with the Diorpers costs an extra $3. Price, obviously, is of small issue to the small issue of Morocco's King Hassan; his three daughters are regular "Baby Dior" patrons, as are Iran's Prince Reza (for whom Bohan designed...

Author: /time Magazine | Title: Modern Living: Chic 'n' Little | 10/3/1969 | See Source »

Enter the Engineers. The effort that went into the Pampers' development was worthy of the creation of a new line of automobiles. Product designers created the company's first disposable diaper in the late 1950s, but it flunked its market tests because the retail price of 10 ? was simply too high for mothers -who make an average of eight diaper changes a day. The problem was then turned over to production engineers, who devised a high-speed, block-long assembly line that brought the price down to 5½?. That is considerably more than the cost of buying...

Author: /time Magazine | Title: Products: The Great Diaper Battle | 1/24/1969 | See Source »

...commands at least three-quarters of the market. Among other throwaways, Johnson & Johnson's Chux is a distant second. Playtex and Borden Co. have similar products. Scott Paper is testing its "babyScotts," a two-part assembly consisting of a permanent outer panty into which fits a disposable diaper. Kimberly-Clark, maker of Kleenex, is test-marketing Kimbies, which differ from Pampers and Chux in that they have adhesive tabs that do away with the need for safety pins. Officers of Kimberly-Clark estimate that the total diaper market is now $1 billion a year, and they predict that disposables...

Author: /time Magazine | Title: Products: The Great Diaper Battle | 1/24/1969 | See Source »

Nothing Like Fear. Disposables already worry operators of the nation's 400 diaper services, which have an $85 million-a-year share of the market. Such services spare mothers from having to launder diapers, but throwaways have the extra advantage of eliminating malodorous diaper containers. Inevitably, there is a Diaper Service Industry Association, based in Philadelphia. Its executive vice president, John A. Shiffert, says: "I would be less than honest if I told you that the association is not concerned about the competition presented by disposable diapers...

Author: /time Magazine | Title: Products: The Great Diaper Battle | 1/24/1969 | See Source »

...paper filler is flushed down a toilet, and that it sometimes clogs up plumbing. P. & G. executives contend that clogging seldom if ever occurs. Some time ago, Shiffert's group hired a Manhattan market-research firm, Drake Sheehan/Stewart Dougall, which concluded that the No. 1 need of the diaper service is to develop an odor-free container. That task has been entrusted to the Arthur D. Little Inc., a management-consultant firm, and Shiffert claims that such a container is "about a year away." At the very least, the threat of disposables has inspired the diaper-service industry...

Author: /time Magazine | Title: Products: The Great Diaper Battle | 1/24/1969 | See Source »

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