Word: diaperer
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...ready to introduce a disposable diaper called Pampers. Since then, sales have climbed to more than $30 million a year, and the company has been unable to keep up with demand. It operates two Pampers factories and will add a third this year. For lack of manufacturing capacity, it has not even begun to sell the diapers in the South or Far West...
...black face would destroy the carefully contrived fantasy world of the TV ad; the sponsors were worried that the viewer would suddenly exclaim, "Hey, there's a Negro!"-and miss the message. Recently, however, a test commercial featuring a Negro mother talking about Pampers, a disposable diaper, showed that 60% of the viewers in the South did not recall the actress's race. Still, some Southern-based sponsors-among them several tobacco companies-argue that "we're salesmen, not sociologists." They have yet to integrate their commercials, while others make a separate set of white-only...
...Detroit. Medical costs are up 7.1% since last year. A private hospital room now goes for $60 a day in some areas. A new baby whose arrival expenses now average out at $275 instead of 1958's $175 will also cost parents much more for such items as diaper service...
...Attrition, Logistics, Policing and Deterrence). Rubble is by far the most amusing and terrifying character. A high-voltage action-intellectual wired into the highest power sources, he has written a book entitled Think Clear or Die. He wants to apply systems analysis and game theory to the national diaper rash; yet he has the touch of a hip nightclub comic: "I hate to break the news to you, Edsel baby, but thrift went out with Little Orphan Annie and her anal-retentive boxtops...
Less Cancer. La Leche mothers and their handbook put less emphasis on such basic drives than on the welfare of mother and child. Medical research firmly supports their contention that a breast-fed baby is less liable than a bottle-fed baby to such distressing complaints as diarrhea, colic, diaper rash, allergies and infections-from the common cold to influenza and poliomyelitis. He also benefits emotionally from frequent fondling and being cradled in Mother's arms. The mother herself benefits because hormone changes associated with lactation speed contraction of the uterus after the stretching caused by childbirth. The incidence...