Word: diazepam
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Dates: during 1970-1979
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Last spring the commission recommended that Roche be forced to cut prices even further, partly because the Company was still charging many times more for the drugs than they cost to manufacture. (In Italy, for example, one kilo of diazepam, the generic name for Valium, costs only $28.) More perplexing to Roche executives, the commission concluded that the firm was spending too much money for research (about 15% of revenues, v. 7% to 12% for other firms). Hoffmann-La Roche executives were so incensed by the British order that they called the first press conference in the company...