Word: dicamillo
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Dates: during 1990-1999
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...Every observer in the state was startled by Davis' resurgence," says Field Institute director Mark DiCamillo. That surge was triggered by the merciless (and often misleading) barrage of attack spots that Checchi leveled against Harman. Last fall, Checchi promised not to indulge in such negative tactics, but he abandoned his pledge as soon as his candidacy stalled. Though he succeeded in driving voters away from Harman, they migrated to Davis, apparently because Checchi's ads turned off voters (those who have seen a lot of them tend to have more negative views of Checchi) and because Davis has a history...
...over his Republican challengers. Money has been a prime factor. The oil tycoon has so far spent $6.6 million of his own cash on TV advertising and other promotion, most of it attacking Feinstein as a political hack. As a result, "the race is up for grabs," says Mark DiCamillo, director of the Field Poll, a nonpartisan California survey. By the time the showdown is over on Nov. 8, spending by both candidates is expected to surpass $30 million, making it the most expensive Senate race in history...
...personally opposed to Prop 13, but the day after it passed he got on the national news, saying how great it was, how he would enforce it," says Mark J. DiCamillo '75, a California polling executive...
...election was all about Jerry Brown," says DiCamillo. "It was a giant thumbs down on Jerry Brown...
...ahead in the Democratic party poll in the senate races," said DiCamillo. "I thought [the decision] was more personal--his interests were more on a national level...