Word: dicensio
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...instincts I detect something vaguely irking about their peaceful coexistence--or maybe I'm just hungry--so I set out for Pinocchio's, ready to start a controversy. Soon I'm in the restaurant's cozy confines, and when I ask if any of the owners are around, Rico Dicensio, one of the pizza men I recognize from my many late-night visits, steps out from behind the counter to introduce himself. We get to talking and it comes out that the soft-spoken Dicensio was born in Italy and immigrated to America 37 years...
...Dicensio seems candid enough when he tells me he's never eaten at Tommy's and doesn't take it into account when setting prices, but it's hard to know for sure that he isn't just being political. So I push him once more, asking about Pizzeria Uno's, California Pizza Kitchen and Bertucci's, hoping to stir up some anti-franchise zeal. But he has no unkind words about corporate pizza either, or at least resists the temptation to lash out against it. Frustrated as I am, I start to get consumed by the smell...
...McHale, the famed Celtic's fourth cousin and a clean-cut young Boston University graduate from New York who has been the store's majority owner since it changed hands almost three years ago. We get to chatting above the alternative music and it comes out that he, like Dicensio, has no stories of destruction or mayhem to share. In fact, "we've never had a fight," McHale reports. "We've had plenty of drunks, plenty of times the place has been packed, but the cool thing about Harvard is that you never hear about people getting beat...
Still, when he grasps for the name of his arch-rival competitor as if it were the furthest thing from his mind, I can't help but wonder whether the introverted business philosophy both he and Dicensio are spouting is just a cover. No matter how forthright these guys sound, it's hard to believe that as businessmen each is indifferent to the other. Where's the competitive drive? Where is the ill will? Where's the killor-be-killed mentality...
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