Word: dichiaria
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Dates: during 1987-1987
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...downtown Boston store grossed over $1 million last Monday in a price-slashing extravaganza which included furs, diamonds, oriental rugs and high fashion clothing from some of Boston's most prestigious stores, says advertising copy chief Maria J. DiChiaria...
...DiChiaria describes what might be labelled as a cult-like following of the discount chain. "Some people follow our ads from year to year and call to find out if we plan to sell the same day as we did last year," she says. Other loyal followers, "the best bargain hunters in Boston," spend their lunch hours in the store every day of the work week, she adds...
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