Word: dichter
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...Equalizer. With all the dangers that guns represent, why are Americans so enamored of them? For the man with a feeling of insecurity or inferiority, a pistol in his pocket is the "equalizer," the "difference." For the gang youth, it is a badge of bravery. Ernest Dichter, director of the Institute for Motivational Research at Croton-on-Hudson, N.Y., maintains that "we're just emerging from a brawn culture into a brain culture, and brains are not as dramatic." Guns compensate for that, Dichter adds, by serving as "a virility source. Clyde [of Bonnie and Clyde] is impotent...
...will join a diverse company of young men on the make, including: Peter Noone of Herman's Hermits; Raphael Martinez of Mayor Lindsay's staff in York; David Hedison, star of TV's "Voyage to the Bottom of the Sea;" pianist Mischa Dichter; and Peter Yarrow of Peter, Paul, and Mary...
Freud predicted sourly that the only use the U.S. would have for his theories would be to make advertising more effective. Certainly a major achievement of pop-psych is the art known as "consumer motivation," whose leading exponent, Ernest Dichter, keeps pouring out fresh insights in a monthly newsletter. Dichter perceives qualities in objects and situations that nobody, except possibly a mad metaphysician, has seen before. He proclaims that lamb is less popular than beef because it is associated with "gentle innocence"; that rice is a favorite "feminine food" because in the cooking "it expands and swells." Dichter also asserts...
...Pianist Dichter-who was born in Shanghai midway in his parents' flight from Poland in 1945-also turned on Tanglewood's audiences. He played the Tchaikovsky Piano Concerto No. 1, a risky selection for any young pianist ever since Van Cliburn's powerful, sweeping version of it carried him to victory in the 1958 Moscow competition. But Dichter made the concerto his own, giving it unusual clarity and lightness...
Leinsdorf noted later that Dichter approached the concerto not as if it were an old war horse but as a new piece: "He goes back to the printed instructions of the composer. He does not add a number of silly things which have become traditional." Said Concertmaster Silverstein: "Seldom has the orchestra been so impressed with a single performer...