Word: dichterized
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Pressed Flowers. After Jane Marsh, the one American who created the greatest fascination and furor was California Pianist Misha Dichter, 20, who placed second to a remarkable young 17-year-old Soviet, Grigori Sokolov. The slight, baby-faced teen-ager played so brilliantly that the jury took the unprecedented step of awarding its compliments not only to him, but to his teacher, Professor L. I. Seligman of Leningrad...
Motivational research has been defined as the art of disguising soft ideas in hard words for a stiff fee. Now, in a refreshing reversal of form, Dr. Ernest Dichter's Institute for Motivational Re search has produced some hard facts about newspapers and television...
...cooked, petrolific Kuwait, where wives are wheeled and dealed like Cadillacs, Sheik Abdullah Al-Jabir As-Sabah, Minister of Justice and Education, finally met a woman who was his match. Six months ago. the 65-year-old sheik got his 27th divorce, this one from pretty ex-Secretary Heidi Dichter, 19. Last week, after yielding to ardent pleas from the changeable sheik, Heidi was back in the marital fold-but on terms. To lure Heidi home again, the sheik promised to pay her family back in Germany a stipend of $150 a month. And if he ever decides to shuck...
...outdoors to hide in. And he is not talk-ridden, for silence is strength. Says Sociologist Philip Rieff: "How long since you used your fists? How long since you called the boss an s.o.b.? The western men do, and they are happy men." Says Motivational Researcher Ernest Dichter: "America grew too fast, and we have lost something in the process. The western story offers us a way to return to the soil, a chance to redefine our roots...
...Ernest Dichter, high priest of the motivational researchers, argues that convertibles are bought, not because buyers like fresh air and sunshine, but because somehow they regard the convertible as the mistress they dare not have. With equal solemnity, Sociologist David Riesman (in an article co-authored by Auto Expert Eric Larabee) proclaims that "many can safely sample the jet-age aura by having a design 'based' on the Sabre jet-as the 1956 Plymouth. So, too, can the consumer be in tune with the future through his dashboard, which looks like an intergalactic control panel...