Word: dichterized
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...introduced the medium as the message, and the '70s perfected the package as the product. Both points converge in Karma Cola: Marketing the Mystic East, where, from millenniums before Marshall McLuhan and Ernest Dichter, the pitch has been that the substance is the illusion. And vice versa: not long ago, an Indian airline promoted a package tour with the slogan NIRVANA...
...five large screens drop down. On each is projected a different view--now a movie clip, now a still. There are motorcades, massed throngs, and, in the military half of the play, battle scenes and fire-bombings. In the background is a special soundtape collage put together by Mark Dichter, who holds degrees from M.I.T. and Columbia's film department...
...means clear that most of the looters were the neediest. There was an element of glee, perhaps of revenge, of a mob gone wild. Says Bard: "The looting had a quality of madness. I cannot believe that they cleaned out a store of prayer shawls and Bibles." Adds Ernest Dichter, a noted behavioral psychologist: "It was just like Lord of the Flies. People resort to savage behavior when the brakes of civilization fail...
Died. Rosina Lhevinne, 96, concert pianist and legendary teacher of such artists as Van Cliburn and Misha Dichter; of a stroke; in Glendale, Calif...
...then revised the letters on its test glasses to S and L-and again consumers preferred Pepsi, which was always in the L glass. Again Coke executives cried foul, contending that just as people preferred M to Q, they liked L better than S. Questioned about this, Dr. Ernest Dichter, a motivational research expert, reported that he knew of no studies indicating a bias in favor of the letter...