Word: dicicco
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...point they even dismissed Birkenfeld as a mere tipster, not a whistle-blower. "Those who seek to be treated as true whistle-blowers need to know they must come in early and give complete and truthful disclosures, with no dissembling or holding back or spinning," said John A. DiCicco, Justice's top tax lawyer, in an e-mail to TIME...
...ambitious plan, to be sure. And DiCicco is fighting more than the WUSA's history. Despite record numbers of girls participating in sports and U.S. dominance in soccer, softball and basketball on the international stage, four of the five major women's professional leagues launched since 1996 have folded. (Only the WNBA, the women's basketball league subsidized by the NBA, remains. The American Basketball League, the Women's Pro Softball League and United States Professional Volleyball have, like the WUSA, gone under.) Plus, the WUSA is trying to come back when it's losing its Michael Jordan: Hamm...
...what in the world is this league thinking? Surprisingly, most experts believe a new WUSA can kick. "They are not crazy," says Marc Ganis, president of SportsCorp Ltd., a Chicago marketing firm. "They just have to align their expectations with reality." DiCicco has heeded that advice. In July he called a meeting of about 30 ex--WUSA officials, sports leaders and consultants to revamp the league's business model. Gone are the five-year financial projections relied upon in the old league, which was founded on Web-like hysteria after the 1999 World Cup victory. (John Hendricks, chairman of Discovery...
...really important for them to understand that soccer is a community-based sport," says sports consultant Carter. "Sure, it's nice to have national names like McDonald's on board. But it's also nice to have Joe's Service Station. You must create that local feel." DiCicco has proposed a salary cap to prevent one team from scooping up the stars...
...DiCicco still has a long way to go. He has identified a group of interested potential owners--including old hands Hendricks, cable baron Amos Hostetter and Cox chairman Jim Kennedy--but none have made any commitments. Nor have any advertisers. McDonald's, Coca-Cola, apparel maker Under Armour and Deutsche Bank sponsored WUSA exhibition festivals in Los Angeles and Minneapolis, Minn., this summer, but as McDonald's marketing executive John Lewicki puts it, "We're in wait-and-see mode...