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...consumers in newspaper and magazine ads and even a few TV commercials. Drug companies and some physicians say the ads help educate patients and give consumers a chance to become more involved in choosing the medications they want. But many doctors deplore the marketing tactic. Argues Dr. Nancy Dickey of the American Medical Association: "Splashy ads with limited information are no substitute for four years of medical school and many more of professional training...

Author: /time Magazine | Title: Health: Just What the Patient Ordered | 5/28/1990 | See Source »

COPY DESK: Judith Anne Paul, Shirley Barden Zimmerman (Deputies); Barbara Dudley Davis, Evelyn Hannon, Jill Ward (Copy Coordinators); Minda Bikman, Doug Bradley, Robert Braine, Bruce Christopher Carr, Barbara Collier, Julia Van Buren Dickey, Dora Fairchild, Judith Kales, Sharon Kapnick, Claire Knopf, Gyavira Lasana, Melinda J. McAdams, Anna F. Monardo, Maria A. Paul, Elyse Segelken, Terry Stoller, Amelia Weiss (Copy Editors...

Author: /time Magazine | Title: Time Magazine Masthead: May 28, 1990 | 5/28/1990 | See Source »

COPY DESK: Susan L. Blair (Copy Chief); Judith Anne Paul, Shirley Barden Zimmerman (Deputies); Minda Bikman, Robert Braine, Bruce Christopher Carr, Barbara Collier, Barbara Dudley Davis, Julia Van Buren Dickey, Dora Fairchild, Evelyn Hannon, Judith Kales, Sharon Kapnick, Claire Knopf, Gyavira Lasana, Melinda J. McAdams, Anna F. Monardo, Maria A. Paul, Elyse Segelken, Terry Stoller, Jill Ward, Amelia Weiss...

Author: /time Magazine | Title: Time Magazine Masthead: May 14, 1990 | 5/14/1990 | See Source »

COPY DESK: Susan L. Blair (Copy Chief); Judith Anne Paul, Shirley Barden Zimmerman (Deputies); Minda Bikman, Robert Braine, Bruce Christopher Carr, Barbara Collier, Barbara Dudley Davis, Julia Van Buren Dickey, Dora Fairchild, Evelyn Hannon, Judith Kales, Sharon Kapnick, Claire Knopf, Gyavira Lasana, Melinda J. McAdams, Anna F. Monardo, Maria A. Paul, Elyse Segelken, Terry Stoller, Jill Ward, Amelia Weiss...

Author: /time Magazine | Title: Time Magazine Masthead | 4/16/1990 | See Source »

COPY DESK: Susan L. Blair (Copy Chief); Judith Anne Paul, Shirley Barden Zimmerman (Deputies); Minda Bikman, Robert Braine, Bruce Christopher Carr, Barbara Collier, Barbara Dudley Davis, Julia Van Buren Dickey, Dora Fairchild, Evelyn Hannon, Judith Kales, Sharon Kapnick, Claire Knopf, Gyavira Lasana, Melinda J. McAdams, Anna F. Monardo, Maria A. Paul, Elyse Segelken, Terry Stoller, Jill Ward, Amelia Weiss...

Author: /time Magazine | Title: Time Magazine Masthead: Mar. 12, 1990 | 3/12/1990 | See Source »

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