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Word: diehardism (lookup in dictionary) (lookup stats)
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Already, though, some diehard Coke drinkers are fretful. "I wonder if they're not going to ruin a good thing," said Joan Kelly, 37, a real estate agent who keeps a regular supply of 24 cases of Coke stashed in the basement of her home in Oak Park, near Chicago. "I love Coke. We all do. My husband. My kids." Said Christine Dale, a student at the University of Chicago graduate school of business: "I think this is definitely a step in the wrong direction." But other early tasters liked the new Coke (see box). Said Emanuel Goldman, beverage analyst...

Author: /time Magazine | Title: Fiddling with the Real Thing | 5/6/1985 | See Source »

...Carolina for 14 years, arrived on the Hill in 1954. In his first major Senate speech, he castigated the maverick Wisconsin Republican, Joseph McCarthy. Although his civil libertarianism and antipathy to Richard Nixon would again endear him to liberals in the 1970s, Ervin was profoundly conservative. He was a diehard supporter of the Viet Nam War, anti- ERA and an unswerving opponent of civil rights laws. According to Ervin's strictly states-rights' reading of the Constitution, the document ought to forbid federal civil rights intervention, as well as the no-knock search warrants and sweeping Executive privilege sought...

Author: /time Magazine | Title: Samuel J. Ervin Jr.: 1896-1985 | 5/6/1985 | See Source »

While the mention of the sport "polo" may connote English country houses, aristocratic pleasantries and Ralph Lauren, a group of diehard polo enthusiasts is seeking to alter that image at Harvard...

Author: By Matthews Snyder, | Title: "The Sport of Kings" Return to Harvard | 4/12/1985 | See Source »

...well, to the cities. Shortly after he emerged as China's supreme leader in 1979, he established an incentive system for peasants that allowed them, once they had turned over a share of their crops to the government, to sell the rest on the open market. Despite sniping from diehard Maoists, the innovations were a smashing success: the grain harvest, for example, rose from 320 million tons in 1980 to a record 400 million last year, and average peasant income more than doubled...

Author: /time Magazine | Title: China It Cannot Harm Us | 1/14/1985 | See Source »

Their city has always been a scrappy place, even brutish, and Chicagoans tend to take a perverse pride in its streetwise, tough-guy posture. Lately, however, even diehard Chicago chauvinists are admitting that the chronic battles-economic, racial, political-may be getting out of hand. Last week the city's school system, third largest in the U.S. with 430,000 students, was shut down by a teachers' strike, the second in two years. Black and Hispanic youth gangs have kept up their amazing homicidal pace, killing six people in the two weeks since the offhand murder...

Author: /time Magazine | Title: The City That No Longer Works | 12/17/1984 | See Source »

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