Word: diehardism
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What ABC and its affiliates seem to overlook is that not only Cavett and Nielsen but the whole ratings system is once again on trial. Cavett's literate charm could probably never match the broad appeal of Carson's accomplished vaudeville or woo away the diehard movie buffs. But should he have to? If he cannot, should the more than 3,200,-000 viewers who want his brand of intelligent alternative programming be summarily disfranchised...
...argues-and has the figures to prove it-that though Carson's share of the audience has gone down, his total number of viewers has remained constant. CBS, it contends, has grabbed a whole new audience of diehard film buffs that was not watching the talk shows. Still, the film phenomenon must give pause to Carson, who last week moved his show from New York to Los Angeles, hoping, among other things, that he will be able to attract more show business guests on the West Coast. What makes it all the worse is that Carson's competition...
...Diehards. In Wisconsin, the man to beat will be Humphrey. Because of his years as Senator from next-door Minnesota, Humphrey enjoys broad support from labor unions and farmers. A Public Broadcasting Service poll last week showed Humphrey with 18%, McGovern with 16% and Muskie with 13%. Says a Muskie organizer in Wisconsin: "Humphrey has diehard support. I myself won't watch him on TV for fear I'll weaken. For most of us here, Hubert is more than a candidate. He is a blood brother...
...Train Robbers" when they were hiding out in a Midlands farmhouse in 1963 recently went for $120. Even so, the mania for Hitleriana is an especially puzzling phenomenon. In the past year, sales of Third Reich mementos have begun to rise sharply. A few of the collectors are old diehard Nazis like a former SS Gruppenführer who has a private museum in his Munich home. But young Germans are turned off by the craze for souvenirs of Adolf. The French put a quick end to the collection of Hitleriana by outlawing the trade in Third Reich relics...
...convince diehard objectors, state officials launched a re-examination of the traditional notion that "it is not yet socially acceptable for a girl to defeat a boy." Now the results are in and varsity sexism is on the way out. More than 100 New York high schools accepted the department's delicate invitation to test girls as competitors in "noncontact" sports like tennis, golf, bowling, riflery, swimming and track. Neither boys, coaches, parents nor girls themselves reported any bad effects once initial joshing wore off. Indeed, the sexes seemed to play extra hard to outdo each other...