Word: dienhart
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Dates: during 1980-1989
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Help is on the way in the form of a new book, Power Lunching: How You Can Profit from More Effective Business Lunch Strategy. Written by E. Melvin Pinsel, 57, and Ligita Dienhart, 39, the book purports to instruct readers on effective business-dining strategy. In the spirit of "you are what you order," the authors divide food into two categories: power and wimp. The executive who wants to seal the deal should stick to power foods. These include London broil, bourbon and Brie cheese. Such foods are easy to eat and macho (the book applies the term to both...
Power Lunching began, naturally, with a conversation after lunch at The 95th restaurant in Chicago. Dienhart, head of her own public relations firm, asked Pinsel, a sales executive for Century Broadcasting, a radio-station chain, about the tricks of business lunches. Last August the pair approached Ray Strobel, president of Turnbull & Willoughby, a Chicago publisher, with a book proposal. Strobel was cool to the concept until Pinsel mentioned the words power lunch...
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