Word: diesel
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Dates: during 1960-1969
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...lack of available fresh water. Visionaries have long dreamed of using sea water to make these deserts bloom, but University of Arizona Scientist Carl Hodges is actually doing something about it. And not by means of futuristic and costly nuclear-powered desalination plants, but by efficient use of simple diesel-electric engines like those that now provide power to remote communities all over the world. A pilot project on Mexico's Gulf of California is already accomplishing in miniature what Hodges hopes to achieve on a global scale...
...biggest reason for Chullima's failure is the strain of North Korea's war machine on a none-too-viable economy. To support its 370,000-man army (plus an aid program to North Viet Nam that is so far limited to supplying small arms, medicines, tractors, diesel engines, psywar personnel, military advisers and 50 MIG instructors), North Korean military spending will run to a hefty $465 million this year, or 30.2% of the total national budget. To justify it, Kim tells his country that war is imminent with the U.S.-backed "imperialistic dictatorship" to the south...
...first class. It was a cosmopolitan group, made up of 17 high-level management men (average age: 42) from 14 companies in ten different countries. Among them: Chrysler International's controller, Fiat's man in Cairo, the assistant to the president of Spain's Barreiros Diesel, officials from France's Credit Lyonnais, Britain's Rolls-Royce, the U.S.'s IBM and Sweden's Saab...
...cultural-drama teams will be on the road in villages around the nation, acting out and singing the message of "Come home; your loved ones miss you." To Viet Cong families will go 200,000 almanac horoscopes, illustrated with pictures of rebuilt villages, the Manila Conference, schools and a diesel train. The Chieu Hoi men will even distribute 100,000 games played with dice to V.C. families. In the game, both sides try to get all their pawns to the defection centers through such obstacles as the Ho Chi Minh trail and monsoon rains. Players are sometimes required to start...
...clear the air in Chicago, the city has launched a campaign to force local steel plants to adopt costly antipollution techniques, and transportation officials are investigating combination diesel-electric buses that would reduce ex haust fumes. An Illinois legislator has gone so far as to introduce a bill that would limit the use of Illinois coal-which has a high sulphur content-in public buildings...