Word: diesel
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Dates: during 2000-2009
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Renewable energy, it turns out, does grow on trees. The fruit pods plucked from jatropha trees have seeds that produce clean-burning diesel fuel. But unlike corn and other biofuel sources, the jatropha doesn't have to compete with food crops for arable land. Even in the worst of soils, it grows like weeds. Sound too good to be true? That's why brothers Paul and Mark Dalton chose to name their Florida jatropha company My Dream Fuel...
...been itching to get its stylishly economic models on the market in the U.S., and the deal with Chrysler can be seen as part of a series of "strategic partnerships" it has sealed with other automakers in recent years, including one with Tata motors and a deal to build diesel engines with Daimler-Chrysler, before the breakup last year of that German-American alliance...
While you can clothe your character in free off-the-rack stuff, Sony clearly hopes you'll spend real money to buy virtual outfits from the likes of Diesel, which will have a store in the virtual mall. Sony has a number of partner relationships already in place. You'll be able to buy furniture from Ligne Roset to outfit your apartment, quaff virtual Red Bull or watch a movie trailer (and maybe the whole thing someday) at the virtual cineplex...
...Sony ignored the whole user-generated thing and has instead created an environment that's as closed, locked down and totalitarian as "the Village," where the Prisoner dwelled. Everything here is too perfect, from the mall, where you can shop for real virtual jeans, courtesy of Diesel, to your virtual home within Home, a gorgeous, modern apartment that you can fill with virtual furniture from the likes of Lignet Roset. Seriously -Diesel and Lignet are among the many who have signed up to be Sony's partners here, and Home is a platform for them to hawk their brands...
...prime target for biofuel production because many, including Tanzania’s Ministry of Energy, would argue that there is plenty of land and labor to grow this global environmental solution. In addition, much of East Africa has a suitable climate for jatropha and sugarcane, crops that produce bio-diesel and ethanol. And the good news continues for Africa, because with foreign investment comes capital and the opportunity for job creation and poverty reduction. Farmers may gain access to credit and better technology for their own production, while Tanzania gains political leverage as a global energy supplier...