Word: diesel
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Dates: during 2000-2009
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...next year, Audi will introduce several new models aimed at consumers it categorizes as "sporty" and "progressive." Look for the Q5, a junior sibling of the full-sized Q7 SUV, as well as the Q7 TDI, which boasts a 221-h.p. diesel engine...
Another potential hurdle: Audi is pushing its superb diesel technology as the best way to cut emissions and lower fuel consumption. But diesels remain a hard sell in the U.S., where memories of dirty, noisy, sluggish diesels of an earlier era linger like smog. Nonetheless, Audi expects that 10% to 15% of its cars sold in the U.S. by 2015 will be diesel...
Puny greenbacks and diesel issues aside, Garel Rhys, an emeritus professor of automotive economics at Cardiff Business School, says, "Audi's closing the gap quickly." Five years ago, Audi wasn't competitive, but now it outsells BMW in several European markets. Nagley's not sure there's much that BMW can do to halt that design-driven momentum. "It's not been able to stop Audi in Germany, the U.K. and the rest of the world, so why should it be able to stop it in America...
...dozen or so tankers heaves into the steamy southern Iraqi port of Khur al-Zubar, and the normally sleepy docks jump to life. Teams of workers scramble over ships arriving mainly from Dubai, Bahrain and other points around the Persian Gulf to connect hoses for the flow of diesel, kerosene and gasoline. Old-fashioned gas-station tickers beside the ships clatter as thousands of liquid tons begin moving...
...still the most problematic, especially for the more benign, low-profit trade in illegal gasoline. At Al-Faw's small army base, nearly 30 butane gas canisters sit in the back of a truck, which the soldiers say was confiscated that morning. "They filled [the canisters] with diesel fuel for cars and they were taking it to fishermen to sell on the black market," says Al-Faw military commander Colonel Kareem Talaa, as one of his officers pierced the top of a canister with a knife and then tipped it to let a translucent liquid drip...