Word: diesel
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Dates: during 2000-2009
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...FACTS: A few critical elements--including damage on the south face, unusual structural design to accommodate a Con Edison substation, extreme weight bearing on floors, and long-burning diesel fuel leaked from large emergency generators--compromised WTC 7's structural integrity. The draft report is expected in early...
Stefano Rosso is not so sure. "I'm more scared of losing touch with our younger consumers. We are creative, and if we lose touch ..." his voice trails off, and he shrugs. Stefano probably would have hated the opening of the new Diesel store on London's Bond Street in May. The two-level store on a prime corner is a template for the new Diesel. Curvy leather seating and mod decorative resin dividers are part of the sophisticated décor. The layout says designer rather than jeans. At the party, Diesel had paid actress Heather Graham to model...
Like any other hot jeans brand, Diesel is accustomed to finding itself featured in fashion layouts and splashed across the celebrity pages, but earlier this year the family-owned company popped up on the financial pages. An Italian financial daily compared cash-flow data and estimated growth potential and proclaimed Diesel the top candidate among Italian fashion companies for a public offering. Published reports in Europe had Diesel scooping up designers Sophia Kokosolaki and Viktor & Rolf, recalling the Margiela acquisition. Goldschmied, the former partner who remains a Rosso confidant, predicts something big is in the works. "Finally, finally...
...contributed to making jeans part of the luxury universe," explains Rosso. "If we could do that with denim, maybe we could do it in other ways. My intention is to be part of a new, upcoming version of prêt-à-porter." Investment bankers are skeptical that Rosso could transform Diesel into a multibrand conglomerate, but smaller designers have long hoped for a private concern to find a third way between big business and the financial pitfalls of independence...
Over the lunch, just outside the low-slung stone lodge that is the main building of the Diesel Farm, an hour's drive from Venice, Rosso talked about what he would consider...