Word: diesel
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While you can clothe your character in free off-the-rack stuff, Sony clearly hopes you'll spend real money to buy virtual outfits from the likes of Diesel, which will have a store in the virtual mall. Sony has a number of partner relationships already in place. You'll be able to buy furniture from Ligne Roset to outfit your apartment, quaff virtual Red Bull or watch a movie trailer (and maybe the whole thing someday) at the virtual cineplex...
...Sony ignored the whole user-generated thing and has instead created an environment that's as closed, locked down and totalitarian as "the Village," where the Prisoner dwelled. Everything here is too perfect, from the mall, where you can shop for real virtual jeans, courtesy of Diesel, to your virtual home within Home, a gorgeous, modern apartment that you can fill with virtual furniture from the likes of Lignet Roset. Seriously -Diesel and Lignet are among the many who have signed up to be Sony's partners here, and Home is a platform for them to hawk their brands...
...prime target for biofuel production because many, including Tanzania’s Ministry of Energy, would argue that there is plenty of land and labor to grow this global environmental solution. In addition, much of East Africa has a suitable climate for jatropha and sugarcane, crops that produce bio-diesel and ethanol. And the good news continues for Africa, because with foreign investment comes capital and the opportunity for job creation and poverty reduction. Farmers may gain access to credit and better technology for their own production, while Tanzania gains political leverage as a global energy supplier...
...recent windfall has, for example, given Iran - OPEC's second-biggest oil producer - a cushion to neutralize the impact of Western sanctions over its nuclear program, and to ameliorate the effect of a struggling economy. But because Iran imports crucial refined diesel to keep its cars and factories running, it needs to sell its crude oil for $60 a barrel or more, according to oil analysts. So, President Mahmoud Ahmadinejad has plenty of incentive to push his OPEC colleagues to vote for production cuts: If falling prices force his government to cut its heavy gasoline subsidies, he won't help...
...were already at the end of their life in Western Europe. But since 2000, Renault has used the Turkish plant as a significant export hub. It makes Renault's Mégane and Clio cars there for the rest of Europe, and has been upgrading the factory to produce diesel engines. "The quality is really good," says Alain Gabillet, the French general manager...