Word: dieselization
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...first big postwar coming-out party, the debut of the 1949 Chevrolet and Pontiac, General Motors Corp. had spent a million dollars. The world's biggest automaker had bundled threescore U.S. automotive editors (and plenty of potables) aboard its Astra Domed, diesel-drawn "Train of Tomorrow," for a free ride from Detroit to New York. It would pick up the tab for a three-day whirl of luncheons, receptions and banquets for 5,000 people. All over the U.S., G.M. dealers were also cutting capers; Omaha Chevrolet dealers sent a flagpole sitter aloft for nine days...
Cold air, moving in from the great blizzard, underran warm air in Arkansas and Louisiana and tripped off an eccentric series of tornadoes. The most damaging hit the mill town of Warren, Ark. (pop. 10,000) just at dinner time, sounding, said one survivor, "like a brand-new diesel train going full blast across Iowa...
General Electric Co. started building the first pilot plant to convert nuclear fission to electrical energy, although the use of atomic power to generate electricity on a commercial scale seemed at least a decade off. On U.S. railroads, the diesel revolution was in full spin; of 1,159 new locomotives put in service during the first ten months, 1,082 were diesels. Jet engines 4 swooshed into their own; of the 3,661 new military planes ordered during the year, 2,209 were jet-powered...
Everything on Wheels. His principality now spreads from Canada to Mexico, from the Rockies to the Pacific. The unions encompassed by his Western Conference of Teamsters move virtually "everything on wheels" in the eleven western states. His men send enormous diesel rigs snarling across the Mojave Desert, drive hearses in Oakland, deliver laundry in Seattle, unload mining machinery in Butte...
...people in the Harvard stands didn't go to sleep, though. They screamed and yelled and hollered as Valpey's harvest hands mowed down the Bruins. When Paul Shafer began cutting his way through the middle of the line, one Crimson enthusiast cut loose with a Diesel horn for accompaniment. The Brown linemen must have found the sound chillingly appropriate as they encountered the head, knees, elbows, and hips of Mr. Shafer...