Word: dieselization
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...House of Anheuser-Busch today stands for many things besides beer. Founder Adolphus' son August Busch managed to pay small dividends pretty regularly through the dry years by making near-beer, yeast, malt and corn syrups, truck bodies, cabinets, Bevo, ice-cream, ginger ale, Diesel engines for U. S. submarines. Other interests include a local coal company, the Hotel Adolphus in Dallas, Tex. and the tiny St. Louis & O'Fallon Ry. whose valuation case in the Supreme Court made railroad history. August Busch died by his own hand two months after Repeal (TIME, Feb. 19). Adolphus Busch...
...week's visit to Manhattan, Sir Henri had calmly announced that railroad electrification was already obsolete, that the Diesel engine was the locomotive of the future. On that score, too, Mr. Sinclair had a ready answer: "What's the difference whether you drink Scotch or bourbon"?a reference to the fact that U. S. railroads already burn some 2,000,000,000 gal. of fuel oil per year...
...face last week when one of Europe's biggest industrialists quietly dubbed railway electrification obsolete. Arriving in Manhattan for a week's visit, Managing Director Sir Henri W. A. Deterding of Royal Dutch-Shell said: "Electrification, except in a suburban way, is a thing of the past. Diesel power is far cheaper than electricity. With electricity, if the power plant breaks down, nothing moves, but with Diesel power the railways are absolutely independent. Why, Diesel trains are so light that we could start new railroads at less investment than would be necessary to convert old ones...
...most expensive sports event in the world?the four-out-of-seven races for the America's Cup. The owner of the British challenger. Thomas Octave Murdoch Sopwith, arrived in Manhattan last week, a few days ahead of his Endeavour which was being towed across the Atlantic by his Diesel yacht. With a stickpin burgee of the Royal Yacht Squadron in his necktie and a briar pipe in his mouth. Owner Sopwith said what he thought about the races and Endeavour...
Motors. A more conclusive example of profitless prosperity was furnished by General Motors' quarterly report, published last week. GM sold 130,000 more autos than in 1933's second quarter and a correspondingly larger number of refrigerators, Diesel engines, spark plugs, vacuum cleaners. Translated into dollars, its three-month sales jumped to $303,000,000?an increase of no less than $100,000,000. Yet wages and the cost of materials jumped even faster. So GM did its additional $100,000,000 of business without a nickel's profit. Indeed its three-month profit of $40,000,000 was actually...