Word: dieselized
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Person of the Week THE DIESEL At 2.16 meters and 142.9 kilos, he's too big, too good, too much. All-Star center Shaquille O'Neal led the Los Angeles Lakers to their third straight NBA title in a four-game sweep of the New Jersey Nets, winning his third consecutive Finals MVP. Can anybody stop Shaq? Noted "We pave the way for foreign policy now. Send the WWF in first and then you'll have a country that's happy and entertained." JESSE VENTURA, Minnesota Governor and former professional wrestler, while on a trip to Beijing and Shanghai...
...hippest purveyor of premium jeans these days is Diesel, an Italian brand that was selling $100-plus jeans back when people were predicting denim's demise. Diesel now offers 25 cuts and 100 washes. "Jeans are like a second skin," says Maurizio Marchiori, Diesel's U.S. head of marketing. "You can be comfortable and individual at the same time. They'll never...
...style, called Rose Bowl, is copied from a pair of 1933 jeans found at a Rose Bowl flea market. Another, Picket Sign, replicates a pair of '30s jeans down to the paint spatters. Some styles will have manufacturing runs of as few as 50 pairs. Both Levi's and Diesel have opened high-end specialized stores. Diesel will launder its $200 jeans free to maintain the color. New Levi's arrive every six to eight weeks to keep up with quicksilver consumer loyalty...
Stars and sequels galore! In additon to Spider-Man, Columbia’s releases include Jennifer Lopez in Enough (May 24), Adam Sandler in Mr. Deeds (June 28), Will Smith and Tommy Lee Jones in Men in Black II (July 3), Stuart Little II and Vin Diesel...
...Whitman, for instance, upheld the standard for arsenic in drinking water that the Clinton Administration adopted in its last hours in office (although she did so only after a public outcry). With less fanfare, she also let stand a little-known but sweeping Clinton-era regulation making diesel fuel considerably cleaner--a move likely to have far greater impact than the more talked-about arsenic decision. But almost every time preserving the environment runs headfirst into local opposition or concerns about energy or corporate interests, the environment tends to lose...