Word: diet
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Dates: during 1960-1969
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Medical researchers then began to campaign for 1) a reduction in the total fats in the American diet, and 2) a switch from saturated to polyunsaturated fats. Easier said than done. The diet of the average well-nourished American derives 40% of its calories from fats, 40% from carbohydrates (sugars and starches), and 20% from protein. Just as they refuse to cut down on cigarettes, most Americans refuse to cut down seriously on fats. A more practicable solution, it appeared, would be to change the kind of fat, from mostly saturated to mostly polyunsaturated...
...Difficulty. To see whether a diet modified in this fashion would be acceptable to the average American male, and whether his average wife would go along with it, the Cleveland Clinic's Dr. Irvine H. Page organized a federally financed study of 2,000 men who lived for up to two years on specially prepared foods. One thing that the Cleveland test proved was that the U.S. food industry has no difficulty in preparing such foods, and can certainly do so at a profit, provided there is sufficient consumer demand. It also proved that the diet was effective...
Page, along with many other cardiologists, now wants the U.S. Government to finance a far more comprehensive study, putting no fewer than 40,000 men on an engineered diet for ten years. The cost would be at least $100 million...
Label Blackout. For the average man who has no special susceptibility, Furman believes, the customary diet can be altered without imposing hardship. The 40-40-20 ratio of calories from fats, carbohydrates and protein need not be modified, provided only that the nature of the fats is changed. Furman's prescription: twice as much polyunsaturated fat as saturated...
...ideal solution would be the discovery of a one-a-day pill that would enable people to eat all the luxury foods they want without damaging their arteries. As yet, no such drug is in sight. That is why heart researchers are turning toward the notion of Government-imposed diet control, which they rather euphemistically call "environmental engineering." "It is futile," says Framingham's Kannel, "to try to get the public to defer something now for future benefit." No matter how frightening the statistics, the public will go on getting 40% of its calories from fats that are almost...