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...star of the show was Cardiologist Edward Diethrich, 47, the deeply tanned, photogenic director of the Arizona Heart Institute in Phoenix. Among his previous credits: performing triple-bypass surgery on Arizona Senator Barry Goldwater last year. Diethrich's co-star and patient was Bernard Schuler, 62, a retired insurance salesman, who spends his winters in an Arizona trailer park. Schuler, a smoker for 41 years, had suffered a mild heart attack in 1977. A continued buildup of fatty deposits in his coronary arteries made him a prime candidate for a more serious second attack. Schuler's physicians recommended...

Author: /time Magazine | Title: Medicine: Live from the Operating Room | 3/7/1983 | See Source »

...Diethrich, and many other surgeons, performing on-camera was nothing new. His operations had been videotaped for doctors and nurses for nearly a decade. The cardiologist agreed to a request from KAET-TV in Tempe, Ariz., to do a televised operation as part of a month-long health series on the public station. The two-hour segment, picked up by some 100 public TV stations in 33 states, had "a twofold purpose," said KAET Spokeswoman Kathy Banfield: "To alleviate the fears of those who face this surgery" and "to encourage others to give up smoking and other bad habits...

Author: /time Magazine | Title: Medicine: Live from the Operating Room | 3/7/1983 | See Source »

...show it live? Said Diethrich: "There is nothing more beautiful than the human heart. It's alive, and I think it's important to see it live." Worried in part that viewers might see it die, two-thirds of the stations carrying the program delayed the broadcast; most were prepared to slip in another show if the operation failed. Diethrich dismissed these fears as merely "hypothetical." The death rate during bypass surgery...

Author: /time Magazine | Title: Medicine: Live from the Operating Room | 3/7/1983 | See Source »

There are as yet no formal ethical guidelines on TV surgery, but a number of doctors reacted with personal criticism of Diethrich. "This was strictly a publicity stunt," said Tucson Cardiologist Burt Strug. "It degrades the medical profession to the level of used-car salesmen." Observed Harvard Heart Surgeon John Collins: "Until now the performance of an operation had been viewed as a private matter between surgeon and patient. We're sufficiently depersonalized in our society already without showing someone's operation on television...

Author: /time Magazine | Title: Medicine: Live from the Operating Room | 3/7/1983 | See Source »

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