Word: dieting
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Dates: during 1960-1969
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...over the U.S., overweight men and women are indulging in a new diet craze: drink all the martinis and whisky you want, stow away marbled steaks and roast duck, never mind the fats. Forget calorie counting, but avoid sugar and starchy foods as though they were poison. Adherents of the fad take as their battle cry the title of a paperback booklet, The Drinking Man's Diet (Cameron & Co.; $1). The book's contents are a cocktail of wishful thinking, a jigger of nonsense and a dash of sound advice...
...diet is a derivative of the long-popular, high-protein regimen, and was attributed last year to the medical department of the U.S. Air Force Academy. Air Academy medics deny all knowledge of it on the credible ground that drink is not part of the standard diet of air cadets. But San Francisco's Robert Cameron and his son Todd heard about it "from an Air Force pilot" and whipped up the book, written by five collaborators under the pseudonyms of Gardner Jameson and Elliott Williams...
Never a Malted. "This really is a very simple diet," they assert. "It can be summed up in one sentence: EAT LESS THAN SIXTY GRAMS OF CARBOHYDRATE A DAY. That's all there is to it." (Sixty grams are about two ounces.) At first, say the authors, the dieter will have to consult the tables to avoid ordering lima beans (15 gm. of carbohydrate to an average serving) instead of green beans (a mere 3 gm.). Afterward, they claim, it will be easy to run down the menu and pick poached filet of sole, champagne sauce-"perhaps one gram...
...drinking man's diet also proclaims that protein is not especially fattening. And it goes on to assert that a man can eat almost as much fat as he wants to without worrying about weight, which is untrue and, the authors admit, can be dangerous for people who may be developing heart-artery disease...
...side of Callaghan, Lord Cromer earned criticism from both left and right. The Laborite New Statesman lashed him for "calculated political intervention," and the Financial Times faulted him for daring to make "a public challenge that no government can be expected to tolerate." By prescribing a belt-tightening diet, he nonetheless voiced the strongly held opinion of London's City and foreign central bankers...