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Word: dieting (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...vices of Tokyo have been toned down for the Games. Lady Diet members pushed through a law requiring the masseuses in Tokyo's "hotsie bath" emporiums to wear robes instead of bikinis, and the police have enacted a midnight curfew that has already gone into effect...

Author: /time Magazine | Title: Japan: A Reek of Cement In Fuji's Shadow | 9/11/1964 | See Source »

Whether caused by an ulcer or by the occasional food upheaval, indigestion has led to a variety of diet fads and home remedies. The faddists include finicky types who do not eat certain foods, especially fruits, "because they're too acid." Or they do eat mildly acid citrus fruits because they have convinced themselves that orange juice, for example, produces an alkaline reaction in the stomach. Some drinkers avoid highballs with a soda mix, claiming that the carbon dioxide that turns the stuff fizzy also turns their stomachs acid. Contrariwise, others take a glass of plain soda to settle...

Author: /time Magazine | Title: Biochemistry: Acid Indigestion: Myth & Mysteries | 8/28/1964 | See Source »

...every three hours. It matters little, they say, what the ulcer patient eats-he may have steak and French fries with catchup and a cucumber salad with vinegar dressing-provided only that he eats a little at a time and often. The tide has turned against the insipid Sippy diet of milk and light cream: doctors are beginning to find that for some ulcer patients this "cure" is worse than the disease-like bicarb it throws them far enough over on the alkaline side that they can develop alkalosis...

Author: /time Magazine | Title: Biochemistry: Acid Indigestion: Myth & Mysteries | 8/28/1964 | See Source »

Holbrook's impact on Britain's educational establishment has been heavy. His five anthologies of prose and poetry are used in thousands of state and private schools. Instead of the usual diet of Wordsworth and Silas Marner, the students get kitchen-sink selections from Hemingway on the birth of a baby, D. H. Lawrence on a son's quarrel with his mother, Koestler on a Communist execution, Joyce on a Dublin funeral. Holbrook's first book on education-combining theory, sample student compositions, and Holbrook's interpretations of their efforts-is required reading at most...

Author: /time Magazine | Title: Teaching: Look, Ma, I'm Writin'! | 8/14/1964 | See Source »

Cognac & Coconuts. The diet-drink boom is taking place side by side with a major shift in U.S. tastes to more offbeat flavors and less sweet soft drinks. Soft drinkers can now choose from more than 300 different labels, flavored with everything from cognac (Dr Pepper's Pommac) to coconut milk (Yoo-Hoo's Milkette). Schweppes' Bitter Lemon now accounts for a third of Schweppes' sales in the U.S., though it has only been on the market one year. Even Elsie the Cow is out to milk the market. Borden has just put on the shelves...

Author: /time Magazine | Title: Merchandising: Bubbling Along | 8/7/1964 | See Source »

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