Word: dieting
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Dates: during 1960-1969
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...Your article on low-calorie soft drinks [Aug. 9] was unfortunately incomplete-you omitted mentioning the bestseller in the field. The big news, as everybody in the industry knows, is Diet-Rite Cola-by far the biggest seller and most widely distributed. Diet-Rite Cola, alone, at present projections, will sell in 1963 the 50,000,000 cases you predicted for the entire industry. Parent Royal Crown Cola Co. already has more than 360 bottlers producing this product...
...visible manifestation through Christ, Krishna and Buddha, and the Holy Spirit is the energy by which God influences the world. According to Fellowship teachings, every man can achieve salvation, or the highest form of "cosmic consciousness," through disciplining of mind and body. Members follow a vegetarian diet (meat "falsely stimulates" the mind), perform modified yoga exercises. At Sunday worship, the faithful chanteerily hypnotic verses that are meant to induce meditation. One chant goes...
...victims.) Because of a defective gene inherited from both parents, a PKU baby cannot make use of phenylalanine, which is found in most protein foods, and the poison that accumulates in his system as a result permanently damages the brain. But if PKU is detected early enough, a special diet will avert nearly all the damage. The difficulty lies in early detection. In the laboratory, the blood spots on the filter paper will reveal...
...Rice Diet. Three years after the Nhus were married, the Indo-China war broke out. All the Ngo Dinh brothers were militantly anti-Communist and anticolonialist. Their father, Ngo Dinh Kha, had been an officer in the old imperial court but quit in a dispute with Viet Nam's French overlords, despite being virtually penniless, and went out and farmed his rented rice fields side by side with his peasant neighbors. Diem himself left politics before World War II rather than work with the French. In that tradition, Nhu, his wife and family were opposed both to the Red Viet...
Canned fruits and desserts are the next largest items, with 25% of the low-calorie market. California's Richmond-Chase Co. (Heart's Delight) first broke into this market a decade ago with its Diet Delight products that are less than half as fattening as sugar-syruped fruits. Another well-known California firm, S & W, has managed to increase its sales of artificially sweetened fruits by a whopping 220% in the past five years...