Word: dieting
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Dates: during 1980-1989
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...Nashville these days, citizens skip discussions of the weather to ask, "Are you rotating?" Music City, U.S.A., turning on to the latest pop dance fad? Not quite. Instead, Nashville has embraced the newest fat fighters' miracle: the rotation diet. Local restaurants are featuring meals from the plan's menu; grocery stores are posting signs touting approved fruits, vegetables and other foods. So popular has the plan become that an estimated 70,000 residents, about 10% of the city's population, are now rotating feverishly, caught up in a mad whirl to "Melt-a-Million" pounds collectively by mid-May. They...
...Martin Katahn, 57, director of Vanderbilt University's weight-management program. His new plan, detailed in a book to be released in a few weeks, picks up on a method he used to drop 75 lbs. after a heart attack 23 years ago. The key feature: three weeks of dieting followed by a week or two of relatively guilt-free maintenance eating. With exercise, he says, the rotation diet can result in a daily loss of two-thirds of a pound. Exults Katahn: "It's safe and it's quick...
...clamor began in January, after Katahn discussed his program in media interviews. Lectures by the professor, expected to draw 80 registrants, were stampeded by 1,400. At Vanderbilt, telephone operators were swamped. Some 25,000 requests for brochures on the diet arrived by mail within three weeks. A natural salesman, Katahn seized the opportunity to turn personal frenzy into a community mania and launched the "Melt-a-Million" campaign in mid- February...
...RICE DIET REPORT, Moscovitz...
Americans "can do more for [their] own health than any hospital, doctor, medicine or drug," he said, calling for anti-smoking campaigns and diet consciousness. For example, Califano said, in 1984, 43 percent of Chrysler Corporation's health care payments went to only 3.4 percent of its retirees to cure mostly life-style related illnesses, such as drug use or diet.Califano recommended providing incentives forpeople to pursue healthy life-styles such ascharging higher medical and insurance fees tothose who smoke or who don't watch their weight orcholesterol level...