Word: dieting
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Dates: during 1980-1989
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...sign of the industry's brainstorming is the burgeoning number of occasions for which greetings are available. Card buyers can now congratulate a friend on getting a driver's license, buying a new car or completing a successful diet. Customers can use cards to announce a divorce, propose a tryst or console a pal whose pet dog has died. Carrying that marketing strategy to an extreme, California Dreamers, a Chicago company, has put out an all-purpose Generic Greeting Card. The message: "Whatever...
...regardless of that increase, which is due in large part to the success of Diet Coke, Diet Sprite and Sprite, the powers that be in Coke's Atlanta corporate headquarters have decided to sweeten Coke...
Coke's new taste was born of its efforts to produce diet Coke, a smashing success that since its introduction in 1982 has bubbled up to third place among U.S. soft drinks, with a 5.4% market share. In the course of developing diet Coke, says Goizueta, "our expert taste testers came upon a taste better than the old Coca-Cola. We had two options: We could do nothing, put it on the shelf and forget we ever developed it. Or we could change the taste and give the world a new Coca-Cola...
...chairman in 1980, he has shaken up a firm that had become known for a stodgy, conservative style. In the 95 years before Goizueta took over, the basic Coke product had remained unchanged. In 1982 he ended a corporate debate that had been going on for years by introducing diet Coke. Old-timers had said that the company would be devaluing the name of its main product and cannibalizing its own sales by bringing out another Coke product, but he argued that the company could trade off the famous name. He was right. The following year, Coke launched a caffeine...
...serving (though it still has two fewer than Pepsi), at just the time when consumers seem to favor lighter tastes. Indeed, all forecasts point to a severe decrease in sales of sugar-based soft drinks because an aging, weight- conscious population is expected to prefer diet sodas...