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Word: dieting (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...TIME board meeting, said that unless action is taken to bring down the deficit and the dollar's value, America could owe foreigners $1 trillion by the end of the decade. Observed Heller: "We're fattening our own standard of living today, at the expense of a leaner diet tomorrow when we have...

Author: /time Magazine | Title: The Zesty Forecast for '85 | 3/11/1985 | See Source »

...Pepper, which has a slight cherry flavor. Coca-Cola's current Pepper-type offering, called Mr. Pibb, has done poorly. This time the company hopes to ensure its new product's success by using the Coke label. It learned the magic of that name in 1983, when its diet Coke became an instant...

Author: /time Magazine | Title: Soft Drinks: I Gave My Love a Cherry Coke | 3/4/1985 | See Source »

DIED. Nathan Pritikin, 69, health and fitness guru whose regimen of low- cholesterol diet and exercise attracted thousands of grateful disciples who claimed both weight loss and amelioration of heart disease, hypertension and diabetes symptoms; by his own hand while suffering from advanced leukemia; in Albany. Pritikin became a self-taught nutritionist after he was diagnosed as having heart disease at age 40. He promoted his diet plan, consisting mostly of fruits, vegetables and whole-grain breads, in $3,675 two-week programs at his longevity centers and through several books...

Author: /time Magazine | Title: Milestones: Mar. 4, 1985 | 3/4/1985 | See Source »

...Zaccaro (who was sentenced by a New York court the next day to 150 hours of community service for his involvement in a fraudulent real estate deal). Last week also brought news that Ferraro, who previously signed a $1 million book deal, has just filmed a TV commercial for Diet Pepsi. Reported fee: $500,000. Would all that loot seem like a crass cash-in to the electorate when Ferraro runs for the Senate in New York next year? She was not saying. But if she loses, she just has to rework one of her jokes: when her mother asked...

Author: /time Magazine | Title: People: Mar. 4, 1985 | 3/4/1985 | See Source »

After taking over from Geneen in 1980, Chairman Rand Araskog tentatively began to shed some of the conglomerate's less profitable divisions; last week he announced that ITT was going on the corporate equivalent of a crash diet. In the coming months, it plans to sell more than a dozen subsidiaries with assets of $1.7 billion. That will be a 12% slash in the company's current assets of $14.1 billion. Officials disclosed only a partial list of the units for sale. They include Eason Oil, the Bobbs-Merrill publishing house and O.M. Scott & Sons, which makes Turf Builder lawn...

Author: /time Magazine | Title: An Incredible Shrinking Giant | 1/28/1985 | See Source »

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