Word: dieting
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Dates: during 1990-1999
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Comic: Hey, but I've improved my diet: I gave up high-fat liver pâté and wine...
...astonishing variety of heavy-duty uses, from reinforcing fibers in aircraft doors to body-hugging suits for downhill skiers. Over the past four years, Lewis has played the attentive host to dozens of fist-size spiders called golden orb weavers, housing them in Plexiglas condominiums, feeding them a daily diet of flies and, every now and then, flipping them on their backs to unravel yards of gossamer thread. The ambitious goal of all this effort: to unravel the secrets of spider silk, a family of materials stronger than steel, stretchier than nylon and tougher than Kevlar, the stuff used...
...genius, Dickens, to convey in fiction what Daumier gives in line and wash: the sense of the law, not as a means toward fairness or justice but as an enormous and self-feeding machine, abstract and inhuman, operating far beyond the lives it is supposed to regulate, masticating its diet of human hope...
...suggesting ideas for Coke Classic. Coca-Cola had created an uneasy creative alliance in search of better ideas. They had also created a mild panic in the advertising business, where many executives viewed CAA's new role with alarm. Rumors flew that CAA might even try to capture the Diet Coke account handled by the prominent Lintas agency...
...Cola," maintains that the agency is pleased with the new commercials. McCann will remain Coke's agency of record, creating ads and providing a variety of marketing and administrative services in many of the 195 countries where Coca-Cola sold a record 10 billion cases of its regular and diet sodas last year. If the help from Hollywood was cause for anxiety, what really matters for both Coke and McCann is their strong new armory of advertising for the company's flagship brand...