Word: dieting
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...bottle, aimed at women who are counting calories. In this case, it's what's inside the bottle that is "downright offensive," says Ewing-Mulligan, who in 1993 was the first U.S. woman to earn a Master of Wine degree. White Lie has more in common with Diet Coke than with white Burgundy...
Arizona has grown through a careful combination of solid value pricing, attractive packaging and a steady stream of new products. Such new health-conscious items as Diet Decaffeinated Green Tea have thus far not cannibalized sales of its reliable iced-tea flavors. Almost all the drinks come in oversize 24-oz. cans, with the 99¢ price painted on the front to prevent retail markups, and each flavor gets a distinct look. "Arizona's marketing has been in eye-catching, aesthetically pleasing packaging," says Gary Hemphill, managing director of Beverage Marketing Corp., a research and consulting firm. "To win that shelf...
...familiar pink packet has become emblematic of America's diet obsession. Sweet'N Low, the low-cal sugar substitute, was invented by Brooklynite Benjamin Eisenstadt, who also created sugar packets, Butter Buds and Nu-Salt. His creativity may be genetic: his grandson is the gifted pop-culture historian Rich Cohen. In his new book, Sweet and Low, Cohen tells the rollicking saga of Grandpa Ben's business, "taken over and stripmined by hooligans." The battle over this vast family fortune leads to feuds between siblings, corruption, lawsuits and the ultimate disintegration of the clan. It is Cohen's good fortune...
...noneC and rainy. When the temperature dropped, a layer of ice froze over the tundra. Now there's fear that the caribou, which normally dig through snow--not hard ice--to get lichen in winter, will be underfed. So the Inuit can expect a significant change in their diet...
...party leaders are warning privately against taking that strategy too far. "If Diet Coke criticizes Coke, people buy Pepsi, not Diet Coke," said Ken Mehlman, chairman of the Republican National Committee. In an internal Republican Party memo provided to TIME, Jan van Lohuizen, a longtime Bush pollster, warns candidates tempted to distance themselves that "President Bush drives our image and will do so until we have real national front-runners for the '08 nomination. If he drops, we all drop." Another Republican strategist describes the problem for G.O.P. candidates this way: "Adding weight to the anchor doesn't help them...