Word: dieting
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...Isdell's brief tenure as chief, the company has already served up a range of new drinks, including three energy boosters, a Splenda-sweetened Diet Coke and a zero-calorie soda. It's diving deeper into an alternative beverage market flooded with novel brands, from energy drinks and flavored teas to fruity milk and canned coffee. And in pumping an extra $400 million into the company's global marketing budget for its 400 drinks, Isdell has made it clear that he has no intention of letting the world's most valuable nameplate (worth $67.5 billion, according to Interbrand) slip...
...some industry experts, Coke's innovative project may be missing the point. Diet brands, for instance, are the fastest-growing soda segment. Coke has seven low-calorie versions of its cola, ranging from Caffeine-Free Diet Coke to Diet Coke with Lime; diet drinks make up 29% of the soda market, according to Beverage Digest. Pepsi earlier this year announced that Diet Pepsi would become its flagship brand, a tectonic shift. "Cola is the fastest-declining category, and for Coke to succeed, they need a new blueprint," says Phil Lempert, food-industry analyst and author of The Lempert Report...
...Okay, so I might be exaggerating a tad. Most certainly someone who was zombified on a healthy diet of Saturday-morning infomercials, not cartoons, isn’t ready to condemn innovative and interesting advertising. It’s not the consumerism I object to; it’s the inherent unnatural quality of the aggressive campaign...
...this place is a jungle. A rainy jungle, like ’Nam. Except—wait—a 40-degree jungle filled with whining pre-meds. Superior jungle juice is clearly in order. This is surprisingly tasty. Trust us. 3 parts Charles Shaw red 2 parts Coke, Diet Coke, or fizzy water 1 part Chambord liquor
...seemed incredibly pertinent. Needless to say, we didn’t find any conclusive answers. Like Agent Scully and Detective Mulder in the X-Files 2 [2], we knew there was “something out there,” but aliens seemed unlikely in this case since their diet of dried Neopolitan ice-cream could not produce such a range of smells. In the absence of “evidence,” we developed a couple theories that seem pretty solid: 1) The ghost of John Harvard haunts students in their daily meanderings, cutting ass so hard that...