Word: dieting
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...taste question became crucial to Coke. While developing diet Coke, which appeared in 1982, the company came up with a new and sweeter formula. To test just how well a cola containing it would go over, Coke embarked on the most exhaustive and far-reaching research program in its history. In all, nearly 200,000 consumers were asked to participate over a three-year period...
...while the company considered putting out the new Coke under a different name. Goizueta vetoed that approach on the ground that it would lead to market confusion. The company was already selling regular, diet and caffeine-free versions, and a cherry Coke...
...years. Since Goizueta's ascendancy to the top job, the company has been expanding in several directions. It acquired Columbia Pictures for more than $690 million in cash and stock in 1982, and has placed its once exclusive brand name on drinks ranging from cherry Coke to caffeine-free diet Coke. The addition of Coca-Cola Classic will bring the number of products bearing the Coke name to six, compared with the single Coke that Goizueta inherited. Pepsi, by contrast, has its name on five products...
...swan dives and jackknives in "all but a fraction of a shot." His secret: "a lot of hard work," including a daily five-mile walk and a 20-to-25-minute aerobics workout most mornings. For 35 years he has limited himself to a one-meal-a-day diet. Ameche would rather spend more time with his six children, eleven grandchildren and two great-grandchildren than make another movie. But he has no intention of slowing down. Says he: "I do everything I want to do--in moderation of course. There's no reason to stop growing when...
...stares at boards of lights. On June 6 this year, the command crew was 1st Lieut. Donald R. ("Skip") MacKinnon, 32, and 1st Lieut. Stephen J. Griffin, 24. June 6 was an atypically busy day for them because the launching codes were being changed, as they are periodically. A Diet Pepsi can rested on one of the consoles. Five miles away from Tango Zero, a Minuteman III "floats" in a vertical underground cylinder, pointed upward, held in place by mechanical "articulating arms" that look like four sets of three fingers. The missile is hospital green; no U.S. flag is painted...