Word: dietrichs
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...ballad, the sweet harmonies.'' For Express Yourself, she's dolled up in royal blue bell-bottoms and a frizz wig, to pay homage to the gaudy innocence of the Cyndi Lauper era. The Wayback Machine keeps spinning until we are in Weimar * Berlin, with Madonna in Dietrich drag warbling Teutonic twaddle: ''Like a wer- gin, touched for the werry vurst time.'' She is Carmen Miranda (Going Bananas), Gene Kelly (La Isla Bonita), the Brigitte Helm robot goddess from the silent film Metropolis. She saves her best anachronistic joke for last: the steamy Justify My Love is performed in stately cadence...
...white man--in this case Director Sidney Lumet, the ex-husband of Gloria Vanderbilt. Buckley admits that black history took place for her like news from another planet. The Supreme Court decision desegregating schools had less significance than a scene in Las Vegas featuring an infatuated Marlene Dietrich pursuing Frank Sinatra. The year Rosa Parks refused to give up her seat on a Montgomery bus, the teenage Gail was dancing at the Waldorf with Harry Belafonte. All along, Buckley chooses a policy of never apologize, never explain. She refuses to elaborate on a mysterious religious conversion that took place % before...
...consumers, companies resort to elaborate feats of marketing sleight of hand. Walker draws back the curtain on the pioneering branding campaign that created a mystique around the energy drink Red Bull, which was introduced in the U.S. in 1997. As the corporate saga goes, Red Bull was invented by Dietrich Mateschitz, an Austrian entrepreneur who "supposedly came across a syrupy tonic favored by rickshaw drivers in Thailand, called Krating Daeng." Rather than rely on a traditional TV ad campaign, the company mounted an expensive stealth-marketing campaign, enlisting extreme-sports enthusiasts to ride wind-powered kiteboards to Cuba and host...
...have seen global average temperatures leveling off or declining. For most of the past 2.5 million years, the Earth has been in the grip of ice ages, broken by relatively short warm periods lasting 10,000 to 15,000 years. We are lucky to live in such a period. Dietrich E.Koelle, Germany...
...people can say they created an industry. But Dietrich Mateschitz founded a company in his native Austria that has changed the way young people party around the world. Red Bull, the champion of hypercaffeinated energy drinks, posted sales of $1.5 billion last year, 70% of the global market. He credits a thirst for "antiauthoritarian" products. His sponsorship of ultrasports like street luge and winter surfing has tapped a vein of young male consumers. Mateschitz, a climber and snowboarder, wants to promote a product and a lifestyle. "Extreme sports are more than a marketing tool," he says. At this month...