Word: diets
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Dates: during 1960-1969
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Abbott Laboratories, the world's biggest cyclamate producer, was quick to agree. At a press conference last week, an Abbott official declared that "cyclamate is safe for human consumption as presently used in the diet." Finch, too, had his doubts about the chick tests. "We ought to have more than two species before we indict an agent," he chided. "We can push too hard, too fast, and make statements that may or may not be true and create all kinds of problems...
...anything wrong with the grotesque. Joseph Heller, Terry Souhern, and Philip Roth are great people to have around, but the kindness that runs through Willie's Ladder and a few other recent novels (such as John Cheever's Bullet Park ) make a nice alternative to a steady acidic diet...
...Thin on Diet. Nobody knows what the campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...
...earned on $1.2 billion in revenues last year. True, the company could have been more nimble in shifting to meet new buying trends: its products account for an estimated 41% of the U.S. soft-drink market, but the company's Tab ranks only third in the market for diet colas. On the other hand, Coke has diversified quite successfully in recent years, notably with its big-selling Fresca. Now the company hopes to put still more life into sales through the image and logo changeover, which is expected to be well on its way by the peak of next...
Risks of Age. More and more defects, especially those resulting from lack of an enzyme, are now being detected. In most cases, the only "remedy" is abortion. But sometimes it may be possible to contain an enzyme deficiency by altering the mother's diet. If the embryo is developing unnaturally because of faulty nutrition, it even may be possible to inject nutrients into the amniotic fluid, which the fetus absorbs...