Word: diets
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Dates: during 1960-1969
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...soft-drink industry is growing fatter on-of all things-diet drinks. With Americans consuming an average of 227 bottles each per year, the soft-drink bottlers have upped their sales 64% in the last five years, to a record $2.3 billion. Sales are expected to rise another 10% this year, and the hottest item in the boost will be the diet drinks, which are expected to go up at least 50% above their 1963 sales of $200 million. More than two dozen diet drinks are fighting for a share of the growing market...
Guilty Plea. This rapid growth has involved the soft-drink makers in a feud with the sugar industry, since drinks for the weight watchers contain such sugar substitutes as saccharin and cyclamates. Sugar refiners are spending $1,000,000 on ads to downgrade the benefits of diet drinks, claiming that "trying to lose weight by drinking them is like trying to lighten an airplane by emptying the ashtrays." Last week Royal Crown Cola, whose Diet-Rite has captured half of the diet-cola market, retaliated with its own ads. Calling its critics "sugar daddies," Royal Crown said...
Though a few other diet drinks preceded it, Diet-Rite was the first to really tap the 40 million Americans who are classed as "active weight watchers." Royal Crown has been working on it for years in the labs, was ready to take advantage of the diet fad three years ago. Royal Crown's energetic president Wilbur H. Glenn persuaded merchants to move Diet-Rite away from the dietetic foods and into the regular soft-drink area, has seen sales go from nothing to more than half of Royal Crown's $37 million in sales last year...
Once Royal Crown proved that diet drinks were no fad, the big bottlers pushed diet drinks of their own. Canada Dry President Roy W. Moore Jr. brought to market no fewer than eight diet drinks, from coffee flavor to ginger ale. Coca-Cola launched Tab, and Pepsi-Cola brought out Patio Diet Cola. Pepsi President Donald Kendall recently decided to take advantage of the $30 million spent advertising Pepsi this year, has begun to phase out Patio Diet in favor of a new drink called Diet-Pepsi, which is being promoted with the slogan "Enjoy Pepsi either...
...anatomical jokes, delivered by Dr. Simon Sparrow (Dirk Bogarde) and Sir Lancelot Spratt (James Robertson Justice), whose medicareers have provided them with a decade of job security. But the humor has grown progressively more frail, foolish and familiar. Nobody really cares when the adipose Sir Lancelot goes on a diet to win the love of his physiotherapist, and deep within the tissue of this feeble jest is what sounds like a cry for help. Clearly, the Doctors are begging to be put out of their misery. Anyone for euthanasia...