Word: diets
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Dates: during 1990-1999
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...enough to make you reach for a bowl of ice cream. For years researchers have said that maintaining a diet that's high in fiber--found in fruits, vegetables and whole grains--should lower your risk of developing colon cancer. Now comes word that a study of nearly 89,000 women, published in last week's New England Journal of Medicine, has found that fiber makes no difference. A smaller study of men in 1997 arrived at a similar conclusion. This is the sort of neck-snapping nutritional news that drives consumers crazy. First something is good for you; then...
...Diet Pill: Effective, If Messy...
...things really go better with Coke? The company and several major book publishers are betting they do. As part of a combined strategy to put more pizzazz in Diet Coke's image and more fizz in book sales, the Coca-Cola company launched an unusual cross-marketing campaign with six publishing houses Monday: Buy a 12- or 24-pack of Diet Coke or caffeine-free Diet Coke and get an excerpt from one of six new books inside...
...Diet Coke approached several publishers whose authors appeal to both men and women after surveys indicated that Diet Coke drinkers like to read. Presented with the possibility that some 40 million Diet Coke drinkers might be turned into some 40 million readers, the publishers jumped at the opportunity. Among the authors the companies chose for the launching of the new cooperative enterprise: Barbara Taylor Bradford, Elmore Leonard and Lisa Scottoline. Diet Coke now hopes you'll be the first to collect all six. As for the publishers, they hope you'll want to quench your thirst for more...
...overweight nation shouldn't clebrate the wonder drug just yet. The study, which combined orlistat usage with a modified diet, showed only extremely modest weight loss. Participants who received the drug lost an average of only six and a half pounds more than those who took placebos; however, they did have better luck keeping the weight off. "It's not the magic bullet," says TIME health columnist Christine Gorman. "But literally every pound counts in terms of cholesterol and other health risks. Regaining only 35 percent of their lost weight is significant because regaining is so discouraging." And this drug...