Word: diets
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Dates: during 2000-2009
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Here is how a diet revolution is rippling through the economy...
...goes. Launching a new food line is no small undertaking. Consumer research and continual tinkering with the formula can cost millions of dollars and require two years from concept to shelf. Diet foods are trickiest because a company must determine the trade-off between taste and calorie count that will please the most people. Sara Lee, recognizing that its carbcentric baked-goods line is vulnerable, has begun marketing Delightful breads with fewer carbs. The company sees a secondary market for low-carb products: the world's 171 million diabetics, for whom carbs can be a deadly sin. The number...
...says. One reason that Unilever is embracing low carbs is that its Slim-Fast line of meal-replacement shakes (low calorie but not so low carb), whose sales peaked at $1 billion in 2002, has dropped off the radar; sales fell 21% last year. Kraft's SnackWells and other diet products have ridden the same roller coaster. Slim-Fast's recovery plan is to tailor 40% of its products to low-carb dieters...
...given moment, a quarter of the adult population is on a diet, a figure that has remained fairly steady for decades. Not surprisingly, the publishing world has built a reliable revenue stream serving this market, pumping out titles addressing any and all diet concerns of the day. Book publishers "will jump on any bandwagon," notes Nora Rawlinson, editor in chief of Publishers Weekly...
...more are due out this year, up from just 15 in 1999, reports Simba Information, a publishing-research firm. The crush of new titles exploits every crevice of the low-carb market: Low-Carb Cocktails, Low-Carb Slow Cooker Recipes and Low-Carb Smoothies. There is Low-Carb Dieting for Dummies as well as The Complete Idiot's Guide to Low-Carb Meals. It was only a matter of time before a book came along to compare the low-carb diet books. When it did, in mid-January, Jonny Bowden's Living the Low Carb Life briefly displaced...